Targeted TV: Weather Triggers

Targeted TV: Weather Triggers

Weather data allows for effective TV campaigns that drive well below standard DMAs. Improving brand awareness, planners can target geographic pockets, capitalizing on the intersection of Weather Alerts, consumer targets and media delivery to create both scale and targeting efficiency. Contact Us

What Will You Gain?

Access to innovative ideas, unique capabilities, and the ability to reach audiences with sub-DMA Targeted TV backed by data and validated with transparency. Because we measure to the census block, you gain the ability to close the loop with ROI methodology that is scalable and systematic in it's approach to media evaluation. We take the friction out of the process to provide you with media solutions that makes you stand out.

Targeted TV: Finance

Targeted TV: Finance

Act on your goals with our ideas. With our capabilities, you can find potential customers with investable assets, at a certain stage of life, or in a particular income bracket. It’s all possible with Targeted TV. Using search results, or web traffic analytics to drive the TV plan will support an advertiser’s investment in cross platform messaging to pre-target an intender. Contact Us

Targeted TV: Entertainment

Targeted TV: Entertainment

Support movie releases or live performances as they roll across the country. Your media coverage can be in areas around theaters and within specified drive times. After the theatrical release, find at-home audiences with the most interest in watching on VOD, which reduces waste of budget and pinpoints the moment of interest. Contact Us

Health

Health

In the Health & Pharma categories there are many ways to use Targeted TV. HIPAA compliance is possible when targeting populations of disease. Reaching study participants within a driving radius is easy too. Using seasonal triggers as they track through alert areas is also very effective. View Health: Allergy Case Study View Health: HIPAA Case Study

Health

Casual Dining

TV viewing varies dramatically by region, so creating custom franchise areas that can be measured is important. If a customer only travels 5 miles, the impressions need to be in the right place. Achieving the right exposure levels and maintaining frequency keeps you top of mind and reduces the waste of traditional TV. View Casual Dining Case Study

Health

Insurance

In competitive markets your brand’s “share of voice” can improve with reallocated national budgets. A small percentage of budget can achieve a quick, substantial increase in reach across custom areas that are important to the company’s goals. Boost enrollment, attract small business clients, or a push to increase reimbursement can all be tracked and measured. View Insurance Case Study

Retail

Multicultural

Increase viewership by knowing where the multicultural populations live. A hyper-local approach succeeds in finding a large number of multicultural viewers in an efficient and effective way. When combining the proper programming environment with geo-targeted areas, total campaign indices are outstanding. View Multicultural Case Study

Retail

Political

Statewide, national, or congressional, data-driven Targeted TV can get out the vote and the message. We work with consultants, agencies and strategists, to provide planning/buying that can be layered on walk routes, whistle stops and more. Your team needs to know the market conditions and we have the experience it takes to win. View Political Case Study

Retail

Retail

Retailers want to get people in the door, and shopping carts to check out. Inventory reports, sales data and transaction records, all provide guidance to where the media can provide the strongest results. Even without data, a trading radius can work wonders. Seasonal, holiday and weather triggers all affect buying patterns both online and in locations. Targeted TV exposure keeps a retailer top of mind. View Retail Case Study