Apply targeting strategy across many groups.
Issue driven campaigns demand targeting by varying demographics and critical program selection for finding the right audience.
Voting districts are uniquely shaped with campaigns often crossing DMA boundaries. Multi-cultural targeting is becoming increasingly important so delivering in geographic clusters is an imperative.
Political campaigns are very reactive to current events and conditions. Speed is hugely important to pinpointing where to target and to getting ads on and off the air quickly.
Targeted TV puts commercials in front of the right audience
With the use of various audience targets including polling data, voter registration, digital signals, donor lists and other syndicated data, each Issue can feature a unique program schedule.
Targeted TV yields audience reach solutions and geo-targeting that can accommodate the quirks of voting districts.
A sophisticated automated platform and suite of software products permits rapid fire turnaround on media plans. 20 years of experience yield agility in the marketplace.